Wearabledevices survey*
Reason for prospective purchase
dents verytikely or somewhat likely
to share data with:
50
4045
monitorhealth
insuranecCont)
brand
search
ices)
track daily activity
health industry
subsidy
track exercise
acceoscodent
family
ontrolsmarthome
nake mobile payments
friends
share health and data
fashion accessory
employer
Price respondents are willing to pay
Entry-level Apple
Watch:$349
20
100 or less
101-200
201-300
301-400
401-500
501-600
Over 600
ource: Morgan Stanley Research
%responding:
data
% of respondents
data
截断
误差2
70
10
65
60
55
50
45
40
[]
35
2
3
5
Price respondents are wilting to pay
data
Wearable devices survey*
Re ason for prospective purchase
% of respondents
%re spon ding:
to share data with
0
10
20
40
50
35
monit or heaith
nsurance
(for
definite dis count
send/receive
nobtcations
brand
search
(for lower prices
track daity activity
doctor
taa niatrar
Lane piaul ca.
health industry
audio, video
subsidy
tell time
track exercise
insurance( for
potential dis cour
access video/
audio content
famity
control smart home
make mobite payments
friends
share health and data
brand
and promo tion)
fashion accessory
work purposes
emplo yer
Price respondents are wilting to pay
Entry-levelapple
$
Watch.s349
100 orless
201-300
301-400
401-500
*Based on a survey
Source:Morgan Stanley Research
France, Germany
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